SA
Aventon
CUSTOM ECOMMERCE PRODUCT DESIGN
Overview
Aventon ebikes are one of the most popular and reliable ebike company right now in America.
What I worked on:
ALL SITE DESIGN
UI/UX
CUSTOM ECOMMERCE SOLUTIONS
USER TESTING
STAKE HOLDER REVIEW
ART DIRECTION
PRODUCT DESIGN
CUSTOM B2B PLATFORM
Aventon - a top ebike company in the U.S.
Aventon hired me to help own a complete site redesign, app design support, and a B2B custom solution as well. Major milestones working for Aventon incude site overhaul, ongoing custom ecommerce solutions that have contributed to increased sales and reduced bike returns. While working fully remote, I have come to help Aventon achieve stronger sales through their updated ecommerce site and custom B2B solutions.
Case Study
Redesigning website e-commerce experience to be more effective at conversions, communicating brand, and solving the actual challenges we faced.
My first task at Aventon was to begin making changes to their product detail page and their product listing page. Aventon was using a very basic Shopify template that did not suit their needs. I helped create a new user experience that increased sales and increased order value. The image below shows a desktp and mobile design showing an accessory widget that allows users to add additional products to cart.
Design Before My Hire
The problem
Design a better product detail page
My first task at Aventon was to begin making changes to their product detail page and their product listing page. Aventon was using a very basic Shopify template that did not suit their needs. I helped create a new user experience that increased sales and increased order value. The image below shows a desktp and mobile design showing an accessory widget that allows users to add additional products to cart.
New Accessory Widget
12% increase in AOV (Average Order Value)
The problem
Create a new and improved custom bike builder with accessories
My first task at Aventon was to begin making changes to their product detail page and their product listing page. Aventon was using a very basic Shopify template that did not suit their needs. I helped create a new user experience that increased sales and increased order value. The image below shows a desktp and mobile design showing an accessory widget that allows users to add additional products to cart.
Bike builder allows users to quickly add items and or view product details
While in the bike builder, the user can click into product details and make selections
The problem
Improved home page focused on conversion
When I was hired at Aventon, I was asked to redesign their website and help refine the look and feel after a recent rebrand, and create an improved buying experience for the consumer. This all starts with the home page. The new design has a more lifestyle look and feel with a cleaner look and focus on the bikes and lifestyle of ebikes.
Home Page Moble View
Home Page Desktop
The Problem
Improve accessory add ons and improve AOV (Average Order Value)
Aventon was looking for a better way to sell more accessories. This is the first iteration of that effort and resulted in increased AOV significantly. While this first version was in fact a success, a second version was on the horizon to create yet a better experience beyond that.
Product Detail Page
Documenting
Creating design system and component library
Because of the frequent iteration and versioning, I created and maintained a component library that allowed for consistent, detailed, accurate, and documented source for components, functionality, and dev realted sepcifics.
Product Cards
The Problem
Create a new B2B site from the ground up that increased orders
Because of the frequent iteration and versioning, I created and maintained a component library that allowed for consistent, detailed, accurate, and documented source for components, functionality, and dev realted sepcifics.
Product Cards
Custom B2B Site
New custom B2B site has increased 8-9M year over year with regular improvements.
B2B Site Product List Page
View other projects
A little line about what’s being said and who’s saying it.
SA
Aventon
CUSTOM ECOMMERCE PRODUCT DESIGN
Overview
Aventon ebikes are one of the most popular and reliable ebike company right now in America.
What I worked on:
ALL SITE DESIGN
UI/UX
CUSTOM ECOMMERCE SOLUTIONS
USER TESTING
STAKE HOLDER REVIEW
ART DIRECTION
PRODUCT DESIGN
CUSTOM B2B PLATFORM
Aventon - a top ebike company in the U.S.
Aventon hired me to help own a complete site redesign, app design support, and a B2B custom solution as well. Major milestones working for Aventon incude site overhaul, ongoing custom ecommerce solutions that have contributed to increased sales and reduced bike returns. While working fully remote, I have come to help Aventon achieve stronger sales through their updated ecommerce site and custom B2B solutions.
Case Study
Redesigning website e-commerce experience to be more effective at conversions, communicating brand, and solving the actual challenges we faced.
My first task at Aventon was to begin making changes to their product detail page and their product listing page. Aventon was using a very basic Shopify template that did not suit their needs. I helped create a new user experience that increased sales and increased order value. The image below shows a desktp and mobile design showing an accessory widget that allows users to add additional products to cart.
Design Before My Hire
The problem
Design a better product detail page
My first task at Aventon was to begin making changes to their product detail page and their product listing page. Aventon was using a very basic Shopify template that did not suit their needs. I helped create a new user experience that increased sales and increased order value. The image below shows a desktp and mobile design showing an accessory widget that allows users to add additional products to cart.
New Accessory Widget
12% increase in AOV (Average Order Value)
The problem
Create a new and improved custom bike builder with accessories
My first task at Aventon was to begin making changes to their product detail page and their product listing page. Aventon was using a very basic Shopify template that did not suit their needs. I helped create a new user experience that increased sales and increased order value. The image below shows a desktp and mobile design showing an accessory widget that allows users to add additional products to cart.
Bike builder allows users to quickly add items and or view product details
While in the bike builder, the user can click into product details and make selections
The problem
Improved home page focused on conversion
When I was hired at Aventon, I was asked to redesign their website and help refine the look and feel after a recent rebrand, and create an improved buying experience for the consumer. This all starts with the home page. The new design has a more lifestyle look and feel with a cleaner look and focus on the bikes and lifestyle of ebikes.
Home Page Moble View
Home Page Desktop
The Problem
Improve accessory add ons and improve AOV (Average Order Value)
Aventon was looking for a better way to sell more accessories. This is the first iteration of that effort and resulted in increased AOV significantly. While this first version was in fact a success, a second version was on the horizon to create yet a better experience beyond that.
Product Detail Page
Documenting
Creating design system and component library
Because of the frequent iteration and versioning, I created and maintained a component library that allowed for consistent, detailed, accurate, and documented source for components, functionality, and dev realted sepcifics.
Product Cards
The Problem
Create a new B2B site from the ground up that increased orders
Because of the frequent iteration and versioning, I created and maintained a component library that allowed for consistent, detailed, accurate, and documented source for components, functionality, and dev realted sepcifics.
Product Cards
Custom B2B Site
New custom B2B site has increased 8-9M year over year with regular improvements.
Product Cards
View other projects
A little line about what’s being said and who’s saying it.
Scott Adams
Aventon
CUSTOM ECOMMERCE PRODUCT DESIGN
Overview
Aventon ebikes are one of the most popular and reliable ebike company right now in America.
What I worked on:
ALL SITE DESIGN
UI/UX
CUSTOM ECOMMERCE SOLUTIONS
USER TESTING
STAKE HOLDER REVIEW
ART DIRECTION
PRODUCT DESIGN
CUSTOM B2B PLATFORM
Aventon - a top ebike company in the U.S.
Aventon hired me to help own a complete site redesign, app design support, and a B2B custom solution as well. Major milestones working for Aventon include site overhaul, ongoing custom e-commerce solutions that have contributed to increased sales and reduced bike returns. While working fully remote, I have come to help Aventon achieve stronger sales through their updated e-commerce site and custom B2B solutions.
Case Study
Redesigning website e-commerce experience to be more effective at conversions, communicating brand, and solving the actual challenges we faced.
Aventon had a very stock, basic e-commerce site when I was hired. There was no design system, no established design patterns. Things were changed as one offs. Challenges of the old version were lack of scalability, too difficult for users at key interaction points. Site architecture needed revamped. Mobile experience was difficult and need greatly improved.
Design Before My Hire
The problem
Design a better product detail page
My first task at Aventon was to begin making changes to their product detail page and their product listing page. Aventon was using a very basic Shopify template that did not suit their needs. I helped create a new user experience that increased sales and increased order value. The image below shows a desktop and mobile design showing an accessory widget that allows users to add additional products to cart.
New Accessory Widget
12% increase in AOV (Average Order Value)
The problem
Create a new and improved custom bike builder with accessories
Aventons desire to sell more compatible accessories was prime for a new experience than the traditional row of suggested accessories on a product detail page. The following image below outline the new approach which is in development. This tested well in user feedback and follows a more natural flow while allowing a more focused view of products.
Bike builder allows users to quickly add items and or view product details
While in the bike builder, the user can click into product details and make selections
The problem
Improved home page focused on conversion
When I was hired at Aventon, I was asked to redesign their website and help refine the look and feel after a recent rebrand, and create an improved buying experience for the consumer. This all starts with the home page. The new design has a more lifestyle look and feel with a cleaner look and focus on the bikes and lifestyle of ebikes.
Home Page Moble View
Home Page Desktop
The Problem
Improve accessory add ons and improve AOV (Average Order Value)
Aventon was looking for a better way to sell more accessories. This is the first iteration of that effort and resulted in increased AOV significantly. While this first version was in fact a success, a second version was on the horizon to create yet a better experience beyond that.
Product Detail Page
Documenting
Creating design system and component library
Because of the frequent iteration and versioning, I created and maintained a component library that allowed for consistent, detailed, accurate, and documented source for components, functionality, and dev related specifics that allowed for scalable designs.
Product Cards
The Problem
Create a new B2B site from the ground up that increased orders
Our network of bike shops loved our bikes. They didn’t love our B2B ordering experience. I designed an entire new B2B site that focused on product and designed additional UI that helped shops know the potential profit of their order overall and on individual data. I took some of my past dashboard experience as a designer and applied it here allowing shops to see more details that helped them order more product with less risk and being more informed.
Product Cards
Custom B2B Site
New custom B2B site has increased 8-9M year over year with regular improvements.
B2B Site Product List Page
View other projects
A little line about what’s being said and who’s saying it.
Scott Adams